Curious about the impact of design thinking on an organization’s ‘bottom line’?  IBM and Forrester research recently captured the value of design thinking in a case study.  Among the highlights of the results: shorter times (50%) to market with products, and a calculated ROI of over 300% .

Read more via IBM’s blog here.

Or to directly to the report here.

(https://www.ibm.com/design/thinking/static/media/Enterprise-Design-Thinking-Report.8ab1e9e1.pdf)