According to President of Pixar, Ed Catmull, successful creative output comes not from the ideas themselves, but from great group dynamics:

The problem isn’t finding ideas, it’s finding a team that works well together. You can’t judge the product you have to judge how they are working together, how they interact with each other–the laughter in the room.

See more of his thoughts on how to run a creative business from this nice short article from Fast Company’s Kathleen Davis.